Home > Blog & News > In Other News

Enterprise-level software;

entry-level price tag.

More Information
Press Releases
In Other News

In Other News

Point2 consistently raises the bar in the evolution of inventory management for both the heavy equipment and real estate marketplaces. From this leadership focus come numerous press releases and news articles about Point2 Agent, system launches, enhancements, company initiatives, and more.

Point2 among top employers - Star Phoenix

By Jenn Sharp Saskatoon's Point2 Technologies was founded in 1996 by five entrepreneurs who saw the power of the Internet as a useful sales and marketing tool for an industry that was struggling to sell its product in the global marketplace. Company...

Don’t Tell Anyone What I’ve Done with My Website - RIS Media

By Mike Parker RISMEDIA, — I was recently informed that one of our new online marketing services clients had experienced success ridiculously quickly. I found it hard to believe that someone could sell a home to their first lead from their website, and...

APPN.com - Local Briefs

Association forms partnership The Monmouth County Association of Realtors, provider of the Monmouth/Ocean Multiple Listing Service, announced its partnership with Point2 Technologies, which will provide property listing distribution of the industry's...

REM Online - Saskatchewan links with listing syndication service

By Kathy Bevan The Association of Saskatchewan Realtors (ASR) has joined with Point2 Technologies to establish the first national real estate listing syndication program to be set up in Canada by a regional organized real estate association. The syndication...

RISMEDIA - The MLS of the Future – A Seismic Shift, Technologically and Generationally Driven

MLS Matters by Saul Klein Once MLS 5.0 has been fully implemented, the changes that will have occurred in the real estate landscape will be equivalent to a seismic shift of catastrophic proportions, catastrophic to those who refuse to adapt. Traditional...

REM Online - More photos get more viewers

A study by Point2 Technologies, a provider of website and listing syndication software for real estate professionals, says home buyers are more attracted to online listings that have lots of photos. The study set out to examine the impact of photos in...

Point2, ASR Implement Program

The StarPhoenix A local company and a provincial real estate association have teamed up to implement Canada's first national real estate listing program by a regional association. Point2 Technologies Inc., which employs more than 120 people at its...

The MLS of the Future – Understanding MLS 5.0

MLS Matters by Saul Klein RISMEDIA, - MLS 5.0 is constructed as a property Wiki. While traditional MLS is listing or transaction based, MLS 5.0 is parcel based. A sale or transaction is but a moment in time in the life of a property. Information about...

Point2 signs deal with association

The StarPhoenix Point2 Technologies Inc. has signed a deal with one of the largest real-estate associations in the United States. The Saskatoon-based company and the Southland Regional Association of Realtors have implemented a major program designed...

Companies making news

Detroit Free Press - Freep.com • Ann Arbor-based SchoolPictures.com , a provider of school pictures, donated more than $2 million to Michigan schools that have used its portrait services in the four years since its founding. This milestone validates the...

Trulia gets Houston listings

Inman News HAR listings on Zillow, Cyberhomes, Google Base, Realtor.com The Houston Association of Realtors has added Trulia to the list of Web sites it pushes listings to, under a partnership that will automatically feed more than 50,000 for-sale property...

Agents see better market in 12-18 months

Inman News Survey is basis for company's 'Real Estate Confidence Index' Nearly two out of three estate professionals rated current market conditions on the bottom half of a 10-point scale in July, but were considerably more optimistic about...

Sorting out real estate data, politics

Inman News Real Estate Connect Speaker Profile: Zach Scott What new features are in the pipeline? Obviously our focus is still very much on providing value to Realtors by aggregating their data from the MLSs. We're working hard on that and have a...

MLS Matters by Saul Klein

RISMEDIA While potentially at risk of becoming irrelevant in the next generation, MLS has within its power the assets needed to continue to lead the real estate industry and become an even stronger, more essential player in the future. It is important...

10 Ways to Sell. Point2’s CEO Saul Klein, on social networking.

Real Estate Today Radio interview with Point2’s CEO Saul Klein, on social networking. Listen

MLS 5.0-The MLS of the Future

Internet Strategies by Saul Klein, Part 1 RISMEDIA, What will be required to build on the current solid foundation of today’s MLS? Here is part of the MLS 5.0 whitepaper, a vision that attempts to answer the question and creates a basis for an industry...

Zap negativity, tap distribution

By Bernice Ross Inman News Need help building your online business? Check out what real estate's leading women had to share at the recent AFIRE (Awesome Females in Real Estate) conference in Savannah, Ga. 1. Distribution trumps destination Jennifer...

Internet Search, Standardized Data Fields, and the Changing Role

by Saul Klein CEO, Point2 Technologies Inc. Today, if you want to find out anything about anything, where do you go? There is a high probability that you go to Google. So ingrained in our culture is the power of Google search, that Google has become a...

How to Improve Your Google Ranking Using Video Virtual Tours

By Bernice Ross Several months ago a number of articles appeared on the Internet saying that Google had once again changed their algorithms (i.e., the mathematical formula that they use to determine organic web rankings.) To get "Google juice"...

MLS Public-Facing Websites-Build or Buy?

By Saul Klein RISMEDIA, -Progressive MLSs have adopted new thinking and launched platforms designed to generate more exposure and leads for their subscribers and participants. Approximately 400 MLSs in the U.S. have now introduced consumer-facing websites...

Real Estate Marketing Report Card Keeps Agents, Brokers on their Toes

By Joel Burslem International Listings, an search portal for global luxury properties, has put together a very clever marketing device they’re calling their Real Estate Marketing Report Card . The idea is pretty simple; a seller can punch in their address...

The Real Estate Agent of the Future

Asked what skills future realty agents will need to compete, Saul Klein--president and CEO of InternetCrusade and CEO of Point2Technologies--cites product knowledge, sales competency, access to customers, and service with integrity. More specifically...

MLS Public Facing Websites – Why, or Why Not?

By: Saul Klein, CEO, Point2 Technologies Inc. If you believe that Distribution Trumps Destination at this stage of the evolution of real estate on the WWW, that the distribution of listing information to many consumer accessible and trafficked web sites...

Connecting Online

Real Trends Social networking is becoming a hip, new way to network with consumers and professionals. It may take time, but its low (or no) cost publicity for you and your brokerage. But, with so many options out there, which one is worth your time? REAL...

Reshaping Real Estate

By Maria Patterson, Stephanie Andre, and Paige Tepping RISMedia The close of the year often begs a retrospective approach to the events that took place-good, bad or otherwise. The sharp edges are often dulled in hindsight, motivated by the desire to put...

Zillow scores Houston listings

HAR will feed data on more than 60,000 properties By Matt Carter, Inman News Zillow.com has reached an agreement to automatically receive more than 60,000 listings from the nation's second-largest Realtor association, the Houston Association of Realtors...

Internet 'evangelist' promotes real estate tech

By Lai Saetern , Inman News It all began with an advertisement in the newspaper over three decades ago. After serving for five years in the U.S. Navy as a surface warfare officer, Saul Klein was ready for a change. He sought a career with better pay and...

Changes taking place at Point2 Technologies Inc.

Cassandra Kyle, The StarPhoenix Saskatoon's Point2 Technologies Inc., an employer of 113 people, is beginning to take its product in a new direction. The software development company is moving away from promoting its online real estate programs to...

Point2, GEPAR become partners

Canwest News Service Point2 Technologies Inc. has entered into a partnership with the Greater El Paso Association of Realtors (GEPAR), giving the association's members access to individually branded Point2 Agent websites. The Saskatoon-based company...

Point2 Agent Solution launched in Massachusetts

The StarPhoenix Real estate markets in Cape Cod, Martha's Vineyard, Nantucket and other communities in Massachusetts now have access to Saskatoon's Point2 Technologies Inc.'s Agent Solution System. The company and Cape Cod and Islands Multiple...

Point2 reaches Mass.

Regina Leader Post SASKATOON -- Real estate markets in Cape Cod, Martha's Vineyard, Nantucket and other communities in Massachusetts now have access to Saskatoon's Point2 Technologies Inc.'s Agent Solution System. The company and Cape Cod...

Real estate data in high gear

By Patrick Cassidy, Cape Cod Times HYANNIS — The real estate market on Cape Cod and the islands went "back to the future" yesterday. Much like in the 1985 Michael J. Fox movie by the same name, officials from the Cape Cod and Islands Multiple...

Point2 to syndicate Realcomp listings

Inamn News Michigan's biggest multiple listing service, Realcomp, will send listings to syndicator Point2 Technologies Inc. when authorized by member brokers and agents, the companies said today. Realcomp members will be able to send their listings...

What Is MLS 5.0?

RISMEDIA Time is of the essence. The real estate industry has the opportunity to “take back its future.” In order to do so, it must begin the process of socializing and implementing MLS 5.0. While many in the real estate industry have heard of Web 2.0...

A proposal for 'MLS 5.0'

Industry veteran envisions marriage of MLS, Web 2.0 Inman News Multiple listing services are not dead or irrelevant, real estate technology industry guru Saul Klein says in a paper released this week, though they must evolve to embrace Web 2.0 ideals...

Taking Your Technology Back to Basics

Internet Strategies by Saul Klein RISMEDIA Most Realtors have access to cost-effective technology that they can use to build their business. Often, however, the technology is applied ineffectively, and outside of the context of a plan. Take websites,...

MLS stakeholders take on syndication, public sites

Discussions focus on 'The Future of MLS' By Glenn Roberts Jr. , Inman News SAN FRANCISCO -- Cameron Paine, CEO for Connecticut Multiple Listing Service Inc., a broker-controlled statewide multiple listing service that launched in February 2007...

Senate Approved Housing Rescue Package, Real Estate Industry Reacts

RIS Media The Senate cleared a massive housing bill on Saturday designed to prop up the struggling U.S. housing market and put in place a U.S. backstop for giant mortgage-buyers Fannie Mae and Freddie Mac. Senate lawmakers approved the bill, which contains...

Picture this: More online photos means more interest in home

by: Amy Hoak , Market Watch To sell a home with an Internet listing, it pays to provide pictures -- and lots of them, according to a recent study from an e-commerce and online marketing firm that serves the real-estate industry. Compared with listings...

Too much exposure can be a bad thing

How many photos are overkill for a listing? by: Bernice Ross, Inman News Are you marketing your listings with just one picture or are you marketing with 20 or more? Is it possible that too many pictures online is preventing buyers from looking at your...

Point2, Local Matters team up on Facebook app

Companies seek to capitalize on popular social network Inman News Point2 Technologies Inc., which offers online tools for real estate professionals, and media technology company Local Matters Inc. on Wednesday announced an agreement in operating Point2's...

U.S. firm acquires Point2 application

The StarPhoenix A Facebook application developed by a Saskatoon company has been acquired by a U.S. online media publisher. The deal involving Point2 Technologies Inc.'s Facebook Neighborhoods application will allow the company to maintain and develop...

Facebook "Neighborhoods" app sold

I didn't realize that Saskatoon was a hotbed of software development, but that's where a Facebook real estate application was developed by Point2 Technologies. Point2, a 100-person company that also has offices in Vancouver, B.C., is a big player...

Online Home Listings Provider Local Matters Buys Point2’s Facebook App

By David Kaplan Local search marketer Local Matters has acquired online real estate listings syndicator Point2 Technologies’ Facebook app. Financial terms were not released. Point2 had been hoping to get attention for its “Neighborhoods for Facebook”...

Point2 and RealtyTrac Enter Marketing Partnership

RISMEDIA Point2 Technologies Inc. (”Point2?), one of the industry’s largest independent providers of website and listing syndication software for real estate professionals, and RealtyTrac Inc., a leading online marketplace for foreclosure properties,...

Syndication & Your Business

RISMEDIA Today, the word “syndication” is used in the real estate industry to express the distribution of listing information to various websites and/or Web portals. While it was once thought that exposing a listing in one spot on the Internet and driving...

Rapid Growth of Mexican MLS Contributes to Open Market

Buyers, Sellers, and Brokers Benefit from Internet Technology By Brian Flock: Mexidata.info guest columnist The rapid growth in use of a new Internet technology over the past two years by Mexico real estate brokers has resulted in a de facto Mexican multiple...

Syndication Standard - NAR and Industry Partners Agree

RISMEDIA, April 15, 2008 The National Association of Realtors® and other industry members of the Real Estate Standards Organization have unanimously approved a draft standardized data format for distributing real estate listing information. Real Estate...

Agent Increases Income $200K Harnessing the Internet

REALTOR Fine Tunes Web Marketing Strategy with Dramatic Results by: Mike Parker Priscilla Allen is a RE/MAX broker in San Antonio, TX. In 2006, she and her husband, along with a long time associate, were the 25th ranked team in San Antonio; in 2007, they...

Facebook seminar offered by firm

by: Mallory Vough, Wilkes-Barre Times Leader Establishment business people – at least those above the age of 30 – might think Facebook is a publication filled with photographs of people showing off their finest toothy grins. But in fact Facebook is one...

Clicking With Buyers

By Renae Merle Washington Post Staff Writer Saturday, April 12, 2008; Page F01 Cindy Lawson won't venture from her sofa for anything less than a two-bedroom condominium with a parking space and washer and dryer. In the meantime, she continues her...

The Successful Combination of Photography and Real Estate

Commentary by Gar Benedick RISMEDIA, - Pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers. In real estate, good pictures–the right pictures–are worth more than a thousand words-they can be worth thousands...

NAR may call Realogy, RE/MAX officials as witnesses in DOJ case

Court document reveals preliminary list of possible witnesses By Inman News, Thursday, March 27, 2008. The National Association of Realtors has plans to call nine witnesses to testify in court if an antitrust lawsuit filed by the U.S. Justice Department...

Point2 makes Belize deal

The StarPhoenix Published: Thursday, February 28, 2008 Realtors in Belize have embraced made-in-Saskatoon technology to create and launch the South American country's online real estate listing system. The Belize National Association of Realtors ...

Agents: Stop dripping and start predicting

Tech innovations to jump-start real estate biz Friday, February 08, 2008 By Bernice Ross Inman News Are you ready to jump-start your business? Upgrading your technology is one of the fastest ways to do it. If you need some help, here are some important...

How to tell if a listing is overpriced

New technology creates data that are tough to refute Friday, February 01, 2008 By Bernice Ross Inman News Persuading sellers to be realistic is a consistent challenge for any real estate agent, especially in a slowing or a declining market. Recent technological...

Trulia, Zillow, Yahoo! pioneer listings data standard

Brokers can send same feed to many Web sites Thursday, January 10, 2008 Inman News Nearly a dozen Web sites that aggregate for-sale real estate listings -- including Trulia, Zillow and Yahoo! Real Estate -- have agreed to adopt common data standards that...

NAR: Settlement talks likely to continue in DOJ antitrust case

Realtor group says both sides are open to discussion Thursday, January 03, 2008 By Glenn Roberts Jr. Inman News Representatives for the National Association of Realtors have engaged in talks with U.S. Justice Department officials in an effort to resolve...

What's hot in real estate technology?

Video, lead systems and radio commercial services stand out Friday, December 28, 2007 By Bernice Ross Inman News The biggest surprise at the National Association of Realtors' tradeshow this year was the lack of new technology. Nevertheless, there...

Neighborhood wiki's for Real Estate - How to find one, set one up today

By: Steven Groves, Executive Conversations The answer I have for you - don't do it... Let's back up a minute - what is a wiki? Wikipedia (a wiki itself) defines it as "A wiki is computer software that allows users to easily create, edit and...

Hungry for Bulk Feeds

A Zillow spokeswoman said today that the company has been in discussions with the Houston Association of Realtors to receive property listings information supplied by its members. "We are in discussion with a number of brokerages and organizations about listing feeds," Zillow spokeswoman Amy Bohutinsky told Inman News.

Zillow, others eye more listings partnerships

Inman News Houston Realtors in talks to partner with real estate media co. Zillow and other online real estate sites are eyeing larger deals for property listings partnerships. A Zillow spokeswoman said today that the company has been in discussions with...

1,000 Pictures are Worth 1,000 Leads

By Jonathan Nicholas, Senior Vice President of Sales and Marketing, Obeo RISMEDIA, Oct. 5, 2007-A couple of years ago, Tom Peters, the renowned business management practice guru, spoke to the Houston Association of REALTORS®. In preparation for his talk...

VFlyer lets agents track return on marketing dollar

By Bernice Ross Inman News Part 2 of 2: Technology for a better business Tired of having to go to a separate vendor for your fliers, your Web site marketing and creating unique Web addresses for your listings? If so, VFlyer.com has a solution to make...

Opportunity knocks online for Realtors

By Bernice Ross Inman News Part 1 of 2: Technology for a better business Consolidation is one of the key trends occurring in the real estate industry today. Are you ready to capitalize on this trend in your business? Will there be a single multiple listing...

Why So Many Want to Create Facebook Applications

By RIVA RICHMOND September 4, 2007; Wall Street Journal Page B4 Site's Growing Ranks Seen as Potential Source Of Revenue, Customers Another online gold rush is on. Entrepreneurs are scrambling to create small software programs for Facebook Inc.'s...

Listing Syndication for Proft: Turning Data Into Dollars

By: Jeff Tomlin Builder/Architect Vol.18, No.8 Download PDF

lore Live Launched

lore Magazine Series of Live Broadcasts Discusses Major Issues in the Real Estate Industry lore Magazine , a magazine devoted to profiling fascinating individuals in the residential real estate industry, has launched a new and compelling series of interviews...

Debate rises over MLS role in offer of compensation

By Glenn Roberts Jr. Inman News Part 3: Future of MLS: Full speed ahead There is more to a multiple listing service than warehousing data. MLSs are marketplaces for showcasing information about properties, including pricing and property amenities. They...

MLS public listing sites gain support

By Jessica Swesey Inman News Part 2: Future of MLS: Full speed ahead Consumer-facing multiple listing service Web sites -- once taboo and controversial in some markets -- are gaining interest again as MLSs scramble to define their value and role in future...

Jay Shares Statistics and Tactics

Jay Thompson Interview - Part 3 Is 95% of a real estate sales professionals business attributed to online social media significant? From his overall web presence (blog, a website or referral from an online associate,) Jay gets 10-12 contacts or a each...

Social Media and Real Estate Case Study

Jay Thompson Interview - Part 2 In this segment, Jay continues talking about his use of social media tools from the early days of ActiveRain and how he spends his day; from the first cup of coffee throughout the business day. He is either blogging, using...

What Does an Agent2.0 Look Like?

Jay Thompson Interview - Part 1 Jay Thompson / PhoenixRealEstateGuy.com is a blogging icon in the Arizona real estate social media world. His investment in using blogging and social media as virtually his only form of marketing is very much the model...

Craigslist community wins Inman Innovator award

Other finalists in the Web service category included Cyberhomes, the Houston Association of Realtors' HAR.com, HUD's Neighborhood Watch Center, the Federal Trade Commission's Competition in Real Estate Web resource, Point2 Technologies' National Listing Service, Trulia Voices, Wellcomemat and Zillow's Q&A platform.

The Conflicts of Advertising and Listings

by Michael Wurzer Inman Blog Inman Blog writes today that the Realogy deal with Yahoo! Real Estate doesn’t knock Prudential out of the picture, instead Yahoo! has created (and Realogy apparently agreed t0) a separate “classifieds” section of their search...

Neighbour-friendly

Cassandra Kyle, The StarPhoenix Point2 Technologies Inc. teams with Facebook on search feature It's a beautiful day in the neighbourhood for Saskatoon-based Point2 Technologies Inc. Their latest web-based creation, a Facebook application that connects...

How To Run A Real Estate Brokerage: Suppliers

By Maureen Farrell Forbes.com Every new business owner needs to know the fundamentals. Forbes.com is breaking down those building blocks by answering eight core questions related to a given industry. Taken together, the information will give budding entrepreneurs...

Survival of the niches: getting leads in a slow market

By Glenn Roberts Jr. Inman News Part 1: Lead generation evolves in real estate Editor's note: In this three-part series, Inman News looks at how the changing market is impacting lead generation, how agents are competing for top spots on Google, and...

Point2 Hospitality and Longevity Shines

Last week I followed in the footsteps of fellow Phoenician and Point2 user, Jay Thompson and was able to meet and greet the team at Point2 Technologies in their native habitat - Saskatoon, Saskatchewan. Saskatoon is a a beautiful, small community of 207...

Online Marketing: DOJ vs NAR®

What it might mean to you and what you might want to start doing today. by Michael Parker With all the uncertainties facing the real estate industry today, none has more far-reaching possible implications than the ongoing legal battle between the Department...

Inman Innovator Award finalists announced

39 real estate, technology and media companies compete Inman News Inman News today released the finalists' names for the coveted 2007 Inman Innovator Awards, recognizing innovation in real estate. Winners will be announced at the annual Real Estate...

The Impact of User Registration on Generating Real Estate Leads

By Eric Enge , The ClickZ Network About 6 weeks ago, I wrote a blog post titled 6$ of Web Sites are Real Estate Related . Since then, I have had a chance to look at some aspects of this market in more detail. In this article, I am going to show how slowly...

Point2Homes Thinks Inside the Box

by Joel Burslem Future of Real Estate Marketing John L. Scott’s Neighborhood Wizard was just the latest by a web site to clean up map based real estate search (see The Evolution of Map Based Searches ). And while I called it a ‘gimmick’ in my earlier...

Watch what you sign with online listings agreements

Research finds content deals can include far-reaching terms By Glenn Roberts Jr. Inman News While opportunities abound to market properties online, real estate professionals should take heed of what they are signing when they submit property listings...

Is a National MLS the Way to Go?

By Stefan Swanepoel RISMEDIA, June 1, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...

Critics Take On "60 Minutes" – With The Help Of YouTube

Posted by Brian Montopoli Earlier this month, "60 Minutes" aired a mostly flattering piece on Redfin, an online real estate company that charges sellers a flat fee of $3,000 instead of a percentage-based commission. You can watch it by clicking on the...

Real Estate website compliance, Social Capital and the Impact of RE Blogging - Final Segment of the Jeff Tomlin interview

In this final segment, the third of three, Jeff Tomlin, Manager of Channel Relations for Point2 and I talk about how the Point2 solution aids in compliance and quality control for a broker. Jeff goes into how the Point2 Handshake helps build social capital...

Search Engines Take Center Stage at NAR Internet Marketing Summit

NAR, Zillow, Trulia, Point2 NLS and Real Estate Brokers Find Common Ground Written by: Frances Flynn Thorsen, e-PRO, SRS May 25th, 2007 - 10:39 am The National Assn. of REALTORS Midyear Meetings marked an historic meeting at an NAR event -- a forum that...

Real estate tech panel: Consumers want 'cool stuff'

NAR technologist describes mouse-motion research Monday, May 21, 2007 By Glenn Roberts Jr. Inman News WASHINGTON, D.C. -- The Houston Association of Realtors plays an active role in marketing members' property listings. The association sends property...

Point2 NLS, 1 Touch Publishing and Pricing- Segment 2 of the Jeff Tomlin interview

Point2 gives away their websites, publishes syndication data to over 23 consumer real estate sites and offer a 1 touch publishing solution. Jeff Tomlin, Manager of Channel Relations (and an avid blogger at Real Estate Alchemy ) tells us more about how...

Cyberhomes, Zillow seek for-sale data from brokers

Fidelity announces agreement with Keller Williams Friday, May 18, 2007 By Glenn Roberts Jr. Inman News Cyberhomes.com, an automated home-valuation site operated by Fidelity National Real Estate Solutions, is now open to for-sale property listings information...

Point2 NLS Expands Real Estate Listing Syndication Network

RISMEDIA, May 17, 2007-Point2 Technologies Inc. has announced that it has expanded its Point2 NLS listing syndication network, adding 10 new consumer-facing advertising destinations for members' listings. The most recent sites to start drawing live Point2...

Point2 expands real estate listings syndication

Brokers can choose 10 more Web sites to market listings Wednesday, May 16, 2007 Inman News As more consumers go online for real estate information, brokers are being offered an array of choices by which to market their listings to a wider audience. Some...

Point2 Interview with Jeff Tomlin & Kicking off podcasting at StevenGroves.com

Agent2.0 is not just about technology, but technology is what I like to write about. A real estate agent is a small business person and like every business out there, they should have a website as an underpinning of their marketing program. Website are...

A 'Great Conspiracy' or a Demand for More Visible Value

By Mike Parker RISMEDIA, March 22, 2007-In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego, Blanche Evans, editor of Realty Times, woke up many in the audience with her call to action...

Niche Web Sites: A Success Story

BY MICHAEL RUSSER Broker Agent News It’s advice you often hear in the real estate business: To be successful, you must find a profitable niche and gear your marketing to that specific audience. However, when it comes to online marketing, few practitioners...

How the Internet is Reshaping Real Estate

By Stefan Swanepoel RISMEDIA, April 27, 2007-Last month, we highlighted some of the trends affecting today's home buying and selling consumer as reported in the recently released Swanepoel TRENDS Report. This month, we explore author Stefan Swanepoel...

Point2 Technologies & InternetCrusade implement Single Sign On

Point2 Technologies Inc. and InternetCrusade's RealTown have introduced Single Sign On (SSO), a Web authentication initiative that will enable members of Point2 NLS (Point2 National Listing Service) and RealTown.com to access or sign up to either system...

VFlyer launches wireless tools

Users can send, view ads using mobile devices Inman News VFlyer, a company that builds marketing tools for real estate professionals to distribute and showcase property listings, today announced that it has entered the mobile realm with the rollout of...

Is a National MLS the Way To Go?

By Stefan Swanepoel RISMEDIA, April 13, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...

Online Marketing: Is There a Conspiracy or Is It Evolution?

by Michael E. Parker In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego , Blanche Evans, Editor of Realty Times, woke up many in the audience with her call to action. Ms. Evans presentation...

Networking Sites Give New Way to Prospect

Real estate practitioners are trying out an array of social networking Web sites as a way to connect with consumers and other industry professionals. Twitter.com , for example, allows users to send phone or computer text messages to provide personal or...

Hello, my name is "LetMeIn YourSite"

To attach a lead form or not to attach a lead form -- believe it or not that's still a pretty hot-button issue in the real estate industry. Not long ago pretty much every Web site with real estate listings on it required consumers to fill out a form before...

Point2 goes public with Web site usage information

Company provides real-time data on Web traffic, member stats Monday, March 26, 2007 Inman News Point2, a technology company that offers online tools for real estate professionals including a National Listing Service that allows members to manage the marketing...

Training & Business Development: Follow-up Debate over a National MLS

RISMEDIA, March 21, 2007-Following Monday's lead article on RISMedia.com, by Stefan Swanepoel titled "MLS: Industry Asset or Public Utility ," a debate has arisen on RealBlogging.com as to whether Trulia can or should become a national MLS. The discussion...

Industry experiments with social networking sites

Part 3: Social media and real estate By Glenn Roberts Jr. Inman News Wednesday, March 21, 2007 Multiple listing services might be counted among the earliest forms of online social networks. MLSs have provided a platform for real estate professionals to...

5 business functions to automate

Technology is a great time saving tool, but only if you use it. Here are five tasks you can automate: 1. Distributing listing data. Use syndication software, such as Point2Agent’s ( http://agent.point2.com ) Point2 Exposure Engine, to automatically push...

Realogy pushes property listings to Google, Trulia

Agreements represent more online exposure for sellers Friday, March 02, 2007 Inman News Real estate giant Realogy Corp. ( NYSE: H ), with corporate brands including Coldwell Banker, Century 21 and ERA, today announced a major play to broaden its online...

Ditch the paper and the suburbs

Part 6: New business trends in '07 Friday, February 23, 2007 By Bernice Ross Inman News (This is Part 6 of a six-part series. Read Part 1 , Part 2 , Part 3 , Part 4 and Part 5 .) Our last five articles have examined the demographic, digital, economic...

Tech tools create lead-conversion opportunity

Part 5: New business trends in '07 Friday, February 16, 2007 By Bernice Ross Inman News (This is Part 5 of a six-part series. Read Part 1 , Part 2 , Part 3 and Part 4 .) If you're not up-to-date on today's technology, your business may be gradually eroding...

Real estate's role in the new Web

Part 4: New business trends in '07 (This is Part 3 of a six-part series. Read Part 1 , Part 2 and Part 3 .) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change is only increasing rather...

Brokers get 'liberated' at new community site

Point2 Technologies unveils REliberation.com Inman News Point2 Technologies has unveiled a new broker community site, REliberation.com, for its broker and agent customers to collaborate, promote and drive future successes and advance key industry issues...

Real estate's role in the new Web

Part 4: New business trends in '07 By Bernice Ross Inman News (This is Part 4 of a six-part series. Read Part 1, Part 2 and Part 3.) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change...

Just What Exactly Is Web 2.0?

By Michael J. Russer Realty Times In this day and age of hyper-change a lot of new terminology gets bantered about. "Web 2.0" is the latest that has created a considerable amount of buzz, yet no one seems to have a clear idea as to exactly what it means...

Where and how brokers partner online

Part 2: New age of online marketing and ROI By Glenn Roberts Jr. Inman News Editor’s note: Online marketing in real estate is quickly moving forward as brokers test new methods for reaching consumers on the Internet. Marketing choices have grown more...

RealTown brings industry content to consumers

By Glenn Roberts Jr. Inman News A new Internet portal launches today with a depth of real estate-related content created by a thousands-strong community of real estate professionals. The site, RealTown.com, also features links to hundreds of multiple...

Confessions Of A Reformed Real Estate Webmistress

Abandoning a Do-It-Yourself Web Strategy By Frances Flynn Thorsen My year-end technology audit was full of FrontPage updates, new software, and a host of add-ons for my real estate web site. Each aspect of web authoring technology has a learning curve...

Point2 launches 'NLS' for real estate professionals

Free system puts agents in charge of Web marketing By Glenn Roberts Jr. Inman News A real estate technology company today launched a free international service to assist real estate professionals with marketing properties online, establishing agreements...

Point2 Achieves 100,000 Real Estate Software Subscribers Milestone

Top Realty News iSuccess.com Real estate platform aims to connect members with Internet consumers ahead of their competitors Point2 has announced that subscriptions to its real estate online marketing and lead management software, led by the industry...

Integration rounds out lead management picture

Real Estate Technology News A marketing and integration agreement between Point2 Technologies and RealEstate.com gives agents access to lead incubation and conversion tools. Read on to see why the groups believe the time is right for lead management technology...

RealEstate.com inks marketing agreement with Point2

Point2 supplies lead incubation, conversion tools Inman News LendingTree's RealEstate.com has partnered with Canadian tech company Point2 Technologies Inc. to offer Point2's real estate lead management and online marketing platform to its agent network...

Point2 Technologies Launches Rental Real Estate Marketing and Lead Management Software Platform

Top Realty News Point2 PropMan designed to increase property manager productivity and facilitate rental listing marketing for Point2 broker and Point2 agent users Point2 Technologies Inc. has launched Point2 PropMan, a rental real estate online marketing...

Top of the Heap

Top of the Heap - Realtor Magazine [PDF]

Listings portal gets $5 million in funding

Edgeio muscles up as listings search powerhouse Inman News Edgeio, a service for online classified listings that launched this year, has raised $5 million in financing led by Intel Capital, the company announced last week. Since launching in March 2006...

Down To Earth

Real estate developers are a major target audience for Google Earth. In India, they, like their US counterparts such as Point2 and Earth Point (www.earthpoint.us) have started to use Google Earth. Real estate developers such as the Prestige Group and...

Point2 announces real estate agent directory

Tool allows neighborhood-specific searches Inman News Point2 Technoligies Inc . has introduced a real estate agent directory that is sorted by cities and neighborhoods and associated with property listings. The new tool is integrated with the real estate...

Selling Your Home? Make It Stand Out

Toledo Blade Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying on the market...

Wireless alert system helps agents respond promptly

Jane Gadd - Globe and Mail Real estate agents are missing out on a lot of new clients because they fail to respond promptly to Web inquiries, says a Canadian e-business company that has devised a solution to the problem. Consumer research has showed that...

Realtor magazine Online Buyers Guide: Web Site Enhancements

Bring them back MICHAEL ANTONIAK Realtor Magazine Online The competition for Internet shoppers has never been more intense. That’s why practitioners who market themselves online are constantly looking for tools that’ll draw visitors back to their Web...

Vertical, classified search key to lead gen

Part 1: Hot strategies from Real Estate Connect Bernice Ross Inman News During the last week of July, the movers, shakers and innovators of our industry met in San Francisco for Real Estate Connect. You may have been reading about all the amazing new...

Selling Your Home? Make It Stand Out

July 9, 2006 Tampa Tribune Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying...

Point2 Technologies Inc. - Prairie Programmers Find Their Niche

The Regina Leader Post Where is the most advanced real estate software developed? Not in hot real estate markets like Calgary or Vancouver. Not in high tech hotbeds like Ottawa or Toronto. Each month, a Saskatoon-based technology company signs up thousands...

Arkansas Real Estate Broker Stakes Out Online Territory

Real Estate Technology News When EXIT Realty Northwest launched in northwest Arkansas in late 2004, it faced a number of challenges related to brand recognition, agent recruiting and online presence. For the unknown and unproven brokerage, generating...

Wireless real estate system shortens lead response time

Real Estate Technology News Point2 Technologies’ Real Alerts is designed to help Realtors contact potential homebuyers quickly. The system also eliminates the need for third-party lead incubation services and systems, the company said. Point2 Technologies...

Real estate agent puts MLS listings on Google Earth

Integration includes county property data Inman News Google Earth put the world- at least a computerized version of it -at computer users' fingertips, and a real estate agent in Idaho has put a new spin on property listings by sprinkling local MLS data...

Selling Your Home? Make It Stand Out

April 25, 2006 Post Tribune Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying...

What a national real estate MLS might look like

Guest perspective: Problems with current structure lend clues Inman News The idea of a national multiple listing service has been floating around for years. Lately, with the arrival of Google Base and consolidation of some large MLSs, the talk of a national...

Home Search Goes Vertical

Jessica Swesey Inman News Part 2: New era of real estate search Editor's note: Real estate search has entered a new phase with the emergence of applications that narrow the hunt for consumers, pool from multiple sources, and enable consumers to search...

Real Estate Marketing Co. Sends Listings To Google Base, Trulia

Inman News Consumers on property search Web sites Google Base and Trulia will now be able to view all Point2Homes.com home listings and can follow links to the respective real estate agents' Web sites thanks to real-time data feeds, Point2 said today...

Real Estate Marketing Co. To Send Listings To Oodle

Point2 Technologies partners with online classifieds search engine Inman News Point2 Technologies and Oodle today announced that development work on a real estate data feed from Point2Homes.com to Oodle Real Estate has been completed, and that the feed...

There's A Revolution Underway In the Real Estate Industry

WIS10 News , Columbia, SC. (Also featured in Charlotte Post ) (ARA) - Not so long ago, housing inventories were turning over so fast you had to pretty much put a bid on the home of your dreams the day you found it, or someone else would snap it up. But...

City Firm Reaps Profits From Photo Upload Technology

Murray Lyons Saskatoon Star Phoenix Point2 Technologies Inc. is starting to reap ongoing revenues from licensing its photo formatting software to retailers. The Saskatoon software company developed technologies for resizing and "uploading" photos as an...

North California MLS Consolidation Raises Questions

Blanche Evans Realty Times It's natural for individuals to bond together to form a larger, more important union. That's why our government protects institutions from marriage to corporations. But what does it mean when MLSs merge? Is there more to the...

Sellers Can Reveal What Makes Their House A Home

A new online forum gives buyers some insider insights from the soon-to-depart owners Lew Sichelman United Feature Syndicate Los Angeles Times WASHINGTON — Real estate agents' desire to keep buyer and seller apart often prevents current owners from directly...

Point2 Grants Patent License To Shutterfly

Globe and Mail Update Vancouver-based Point2 Technologies Inc. has announced that Shutterfly Inc ., of Redwood City, Calif., has signed a licensing agreement for patented Point2 technology in the field of formatting, resizing and storing of image data...

'Internal MLS' makes individuals the boss of online property listings

System allows selective opt-in, opt-out based on agent, broker preference Glen Roberts Inman News Forget about IDX, VOW, ILD and even MLS for a moment. An online system created by a Canadian real estate technology company allows individual agents and...

Neighborhood search a boon for real estate

Online services take local search to a new level November 16, 2005 Glen Roberts Jr. Inman News Neighborhoods are taking shape online as Internet companies expand the capabilities of local search. Neighborhood-specific searches allow users to move beyond...

Software Revolutionizes Real Estate Worldwide

Saskatoon-based firm impresses Microsoft with Internet innovation Erin Morrison, Saskatchewan News Network Regina Leader Post/ Re-printed in Saskatoon Star Phoenix Saskatoon Star Phoenix [PDF] Regina Leader Post [PDF]

Canadian Brokerage Gets Listings Online Faster

Real Estate Technology Insight Matthew Smith, Editor One of the biggest deal-breakers in the real estate business is outdated online listing information. The problem is rampant, according to Larry Stewart, RE/MAX Saskatoon broker and franchise owner in...

Disruptive technology: Point2 Technologies

REAL Trends Volume XIV, Number 10 [PDF] (Point2 Technologies featured on Page 7)

Point2 joins Google Earth 'mod squad'

Inman News By Janice Mara Point2 Realty Solutions , a Canadian company whose software enables agents to create their own Web sites, has joined the Google Earth "mod squad," modifying Google's mapping feature to add maps to its offerings. Mapping is one...

Web Developer Creates Real Estate Community

Tuesday, February 24, 2004 - Inman News Brendan King, COO of Point 2 Realty Solutions in Saskatoon, Canada, explains the company's mission, business model and more. IN: How long has Point2Realty Solutions been in business? BK: Point2 has been developing...

Point2 has high hopes - Internet software for real estate agents proving popular

A Saskatoon company whose software quickly dominated online heavy equipment auctions has successfully launched software its leadership team believes will become Internet software of choice for real estate agents around the world. Point2 Internet Systems...
 
 
 


Case Studies

Virtual Real Estate Associates
Michigan EXIT Brokerage
EXIT Realty Northwest
BrokersRealty.com

The Point
Volume 1, Issue 1
Volume 1, Issue 2
Volume 1, Issue 3