Blogs

Search Engines love blogs

There are a number of reasons why search engines index blogs well.  A main reason is because there is always new, fresh, and very relevant content being added to a blog.  Search engines love that stuff.  Point2 Agent gives you a built-in blog that is easy to use and keep updating regularly.

Establish a connection

Being able to provide real information to consumers on a regular basis establishes your credibility as a real estate professional.  Visitors to your site and blog will begin to see that you are truly an expert in your field.  Blogs provide a way to develop your reputation online.  Having that first contact with a potential prospect enables you to form a connection to visitors to your site without yet making direct personal contact.  This is especially important since online shoppers are usually at an earlier stage in the buying cycle and act different than those who use old-school methods like picking up the phone to call you. 

Another platform for listings

Point2 Agent blogs allow you to showcase your listings in yet another avenue, one that is going to get them noticed very fast by search engines.  With the ability to create automatic blog posts about your listings and any price changes you provide more information that consumers want to see directly on your blog.  The more your listings are seen, the better.  With a brief description, the main listing photo displayed, and a link back to your website from your blog there's a lot of reasons to love having your listings posted on your blog automatically.