4 Key Integration Points

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Point2 believes in providing full transparency into the advertising of our members listing assets. As such we provide a number of key stat points pertaining to this advertising directly back to our members, establishing and reinforcing the value of our syndication partnerships.

As a means of illustrating the value of our Point2 Syndication Partners we ask that the following four integration points be included with each syndication implementation. These integration points are:

1. Detail View Instrumentation
The platform data feed includes a tag for each listing. This enables stat points from your website to flow into the Point2 member’s Online Office as Detailed Views. In turn this provides the Point2 user with details as to the visibility that their listing is receiving on the partner site and the value of the syndication relationship to them.

2. Click-through Link Instrumentation
Each listing has a unique url which tracks clicks-throughs from the originating partner and listing. After a visitor to the partner site clicks-through to the Point2 member’s website, the visitor becomes a lead within their Online Office. This lead is then attributed back to partner, again providing the user with insight as to the value of their relationship with the partner.

3. Email Lead Generation
The primary focus for syndication is to increase exposure and generate additional leads. Point2 has created an Online Office to act as a tool to incubate these leads. As such, it is extremely important that those leads flow back into the Online Office for the Point2 member to manage. For this reason, we ask that all email links resolve to an email form, which your server will use to formulate a message back to the Point2 member.

4. Publishing Reports
The publishing report is used to identify which listings were successfully imported and published within your system and include a location where the Point2 member can view their listing on your website. All of this information is available to the Point2 member directly through their Online Office.

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4 Key Integration Points